NAIROBI, Kenya – Betika has once again reinforced its reputation as Kenya’s leading sportsbook by becoming the first operator in the country to launch Logifuture’s flagship 24/7 virtual football product, Zoom, giving bettors an immersive football experience around the clock.
The rollout, powered by Sportradar’s OneFeed, introduces a new era of virtual sports in Kenya, allowing football fans to enjoy realistic, high-intensity matches every minute of every day, regardless of whether live football is being played.
Unlike traditional virtual sports, Zoom delivers more than 130,000 simulated football matches every month, featuring major leagues powered by advanced RNG technology and sophisticated match modelling. The result is a fast-paced, authentic football experience designed to keep fans engaged long after the final whistle of live fixtures.
One of Zoom’s standout innovations is its ability to let customers combine virtual football and live football selections on a single betting slip. This seamless integration creates a richer sportsbook experience, offering players greater flexibility and more ways to build winning bets.
Industry data suggests the product is more than just an entertainment addition. According to Logifuture, operators that have introduced Zoom have recorded up to a 30% increase in sportsbook turnover, highlighting the platform’s ability to complement live betting rather than compete with it.
Speaking during the launch, Peter Stagles, Group Chief Product Officer at Betika, said the partnership reflects the company’s commitment to staying ahead of customer expectations through continuous innovation.
“At Betika, our focus is on continuously evolving our product offering to match the expectations of our customers and the dynamics of the market. The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement, and gives our customers even more choice in how and when they play.
“As Kenya’s market leader, innovation remains central to how we maintain our edge, and this partnership with Logifuture reflects that commitment.”
The partnership also marks another major milestone for Logifuture as it accelerates its global expansion strategy. Following successful integration with BetConstruct earlier this year and the continued growth enabled by its collaboration with Sportradar’s OneFeed, Kenya becomes the latest market to welcome the award-winning virtual football product.
For Logifuture, partnering with Betika provides the ideal launchpad into one of Africa’s fastest-growing betting markets.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, praised the collaboration, saying:
“Betika is the benchmark operator in Kenya, and exactly the kind of partner we look to work with. Their customers expect innovation, quality, and a seamless user experience, and Zoom has been built to deliver precisely that.
“This partnership represents an important milestone for us in Africa, and we’re excited to grow alongside Betika as we continue expanding our product roadmap with new tournaments and sports in 2026.”
The launch further strengthens Betika’s position as a market leader committed to delivering cutting-edge technology, premium gaming experiences and continuous innovation for Kenyan football fans. As competition intensifies across Africa’s betting industry, Betika’s latest move signals its determination to remain at the forefront by offering customers more choice, more entertainment and football action that never stops.